We will not scale ad spend on a listing below 2% click-through and 10% conversion. It is written into the agreement, and we are paid a percentage of your total Amazon revenue, so holding the line costs us money.
Below either number, we fix the listing before we touch the budget. Our fee includes a percentage of your total Amazon revenue, so every month we spend on conversion work instead of scaling spend, we earn less. Here is the threshold in writing →
Under management
Nobody scrolls to page four. Every part of what we do exists to move one product up this list, and keep it there. Scroll to watch a real sequence.
Page four, buried under sponsored placements and better-optimised competitors. The ad account was spending every day; nothing was ranking.
Baseline#38
Two levers move the number, and they only work in this order.
Paid traffic to a listing that doesn't convert is a subsidy for your competitors. We fix the page first (images, copy, A+ content, price, bundles), then scale spend into something that's ready for it.
Sponsored Products, Brands, Display, and DSP as one funnel, governed by TACoS. ACoS flatters the ad account; TACoS tells you whether the brand is actually growing.
Brands under management
Across Amazon US, Canada, and the UK.
Extra revenue created
Additional revenue driven for brands we manage, measured, not estimated.
Amazon experience
A decade inside Seller Central, through every policy change and algorithm shift.
Half these terms convert. The other half never have and never will, and nobody has negated them.
| Customer search term | Spend | Orders | ACoS | Verdict |
|---|---|---|---|---|
| insulated stainless steel water bottle | $1,284 | 96 | 18% | Scale |
| bottle | $2,417 | 3 | 612% | Negate |
| 32 oz water bottle with straw lid | $846 | 71 | 14% | Scale |
| water bottle flip top replacement | $1,109 | 0 | — | Negate |
| glass baby bottles | $938 | 1 | 704% | Negate |
| leakproof gym water bottle | $612 | 44 | 21% | Scale |
| bottle brush cleaning set | $727 | 0 | — | Negate |
Illustrative figures from a representative audit.
Most Amazon agencies sell you PPC management and hand back a report. That leaves the listing, the inventory plan, the creative, and the account health as your problem, which is exactly where growth stalls. Open any service to see what is actually included.
Launching on Amazon means getting a dozen things right before a single sale happens. We handle the entire setup, so your first shipment lands on a listing that is already built to sell rather than one you fix later.
Entity verification, tax interview, and marketplace registration for the US, Canada, or UK.
Trademark linked and brand protected, which unlocks A+ Content, Vine, and enforcement tools from day one.
Main image, infographics, lifestyle, and comparison charts, designed mobile-first and built to Amazon spec.
Full keyword harvest mapped into title, bullets, and the backend search terms field so you index correctly on launch.
Brand story and comparison modules that carry the objections your bullets do not have room for.
Shipment plan, FNSKU labelling, carton and prep requirements, and follow-through until units are received and live.
Every dollar of ad spend lands on a product page. If that page converts at 8% instead of 12%, you are paying a 33% tax on every click, forever. This is why conversion work always comes before traffic.
Harvested keywords mapped to title, bullets, and backend terms so you rank for searches that actually convert.
Main image, infographics, and comparison modules built around real objections, tested in sequence.
Modules that carry the story, the specs, and the cross-sell into one scroll.
Multipack strategy that lifts average order value and creates price points competitors cannot match one for one.
One change at a time, so every lift is attributable to something specific.
Most of your traffic is on a phone. Every asset is judged at thumbnail size first.
Sponsored Products, Brands, Display, and DSP run as one funnel and governed by TACoS, so improvement in the ad account shows up as growth in the business, not just a prettier report.
Clean separation of discovery, harvest, defence, and brand terms so budget follows intent.
Weekly promotion of converting terms to exact match. On most accounts we audit this alone recovers 30–40% of budget.
Dead terms negated before they compound. The single most neglected job in most ad accounts.
Retargeting shoppers who viewed and did not buy, plus off-Amazon prospecting for brands with the volume to justify it.
Sponsored Display and Brands placements on competitor detail pages where your comparison actually wins.
Numbers tied to total revenue and profitability, not a dashboard screenshot.
A stockout does not just cost the sales you miss. It resets your rank, wastes the ad spend that built it, and hands your position to a competitor who will not give it back. Inventory is an advertising problem.
Stock levels aligned to velocity, seasonality, and planned promotions so you do not fund growth you cannot fulfil.
Reorder points built backwards from your real manufacturing and freight timelines.
Ad budgets pulled back before a stockout, so spend never chases inventory that is about to disappear.
Shipment creation, receiving issues, and reconciliation of lost or damaged units.
Recovery of units Amazon lost, damaged, or mis-measured, often a meaningful sum nobody was chasing.
Aged inventory surfaced and cleared before long-term storage fees eat the margin.
Suppressed listings, hijackers, and policy flags do not announce themselves. They just quietly stop your revenue. We monitor daily so problems are caught in hours rather than discovered in a monthly report.
We open, escalate, and follow through on Seller Support cases so your team never has to.
Daily checks on Buy Box, listing status, and compliance flags, with same-day escalation.
Brand Registry enforcement, test buys, and takedowns to protect your Buy Box and your pricing.
Category approvals, restricted claim review, and documentation kept current.
Alerts when a title, image, or bullet changes without your say-so.
Early warning on rating drops so a product quality issue is caught before it compounds.
A stockout kills your rank. A suppressed listing kills your spend. These are one job with five surfaces.
Every one of these has a full write-up with the account screenshots behind it.
"I had never trusted anyone with my account before."
I was very hesitant to give up control of my brand at first. Gurdeep made great points about improving my business, but I had never trusted anyone with my account before. After months of back-and-forth, I decided to take the leap, although I had a long (and unreasonable) list of demands for communication during the first three months.
Once I saw the results — sales rolling in and my fears diminishing — I knew I made the right decision. They remain diligent, and I trust their ability and accountability to guide me through both the highs and the challenges of my business.
$25K/mo to
$100K/mo
When we shifted our focus to retail partnerships, our e-commerce sales dropped over 50% year-over-year. We nearly put our online store on autopilot for 2024. That's when we connected with Discover MG.
They immediately saw the untapped potential in our brand — especially after our packaging redesign — and went all in. They completely rebuilt our Amazon listings, optimized pricing and bundles, and overhauled our ad strategy. Within a short time our monthly revenue tripled, and their two-pack bundle idea significantly boosted profits.
Despite being a premium agency, they've delivered far beyond our expectations and proven to be one of the best decisions we've made for Flourish.
Nobody has rated us below four. Four of the seven reviews were left unprompted, written without us asking. All of them are public on Trustpilot.
4.2
Great · TrustScore
7 reviews · 4 in the last 12 months
TrustScore isn't a straight average. Trustpilot weights recent reviews more heavily and applies a baseline that pulls scores toward the middle until a business has more of them.
Says we identified what was going wrong in his Amazon business and set realistic expectations, then beat them, and credits the team for explaining strategy in plain language instead of jargon.
UnpromptedDescribes the team as professional, responsive, and easy to work with, highlighting availability and attitude, and recommends us to any business looking for a reliable partner.
UnpromptedA business owner with no marketing background who says we made everything feel simple, with clear explanations and no condescension. His phrasing: he never felt talked down to, he felt brought in.
UnpromptedPraises attention to detail, prompt correspondence, and depth of knowledge, and notes the team understood the brand's vision and made it happen.
VerifiedStep-by-step guides written from the accounts we manage and checked against Amazon's own documentation.
The CIPO trademark, each enrolment step, 2026 fees and a realistic timeline for Amazon.ca.
MarketplacesSeller account, GST/HST, bilingual labels, FBA or Remote Fulfillment, fees and timelines, for Canadian and US brands.
AdvertisingTwelve checks to run before you raise ad spend, from listing conversion to break-even ACoS.
Most brands are leaving money on the table in one of two places: the listing or the ad account. Twenty minutes will tell you which.
