2× sales in 90 days,
at a lower ACoS
Miracle Palm
The situation
Miracle Palm is the organic coconut oil brand from HVA Ceylon, cold-pressed and unrefined, grown and pressed in Sri Lanka and USDA Organic certified. The product is genuinely good and the wider business was healthy.
Amazon was not. The e-commerce channel had been flat at roughly $10K a month for a full year despite consistent effort. They had tried running ads themselves but did not have the in-house expertise to scale them, and they were wary of agencies because they had heard enough Amazon horror stories to be cautious about handing over the account.
What we did
We started with honest expectations rather than a projection. Realistic timelines, and an explicit worst-case scenario, so the decision could be made with full information.
The listing was the first lever. A one-gallon tub of coconut oil is a considered purchase, and the page was not doing the convincing. The certifications, the cold-pressed unrefined process, the Sri Lankan origin, and the sheer range of uses were all reasons to buy that a shopper could not see. We rebuilt the image stack around them: the USDA Organic seal and free-from list up front, the nutrition panel and 266-serving value made legible, the responsibly-sourced harvest story, and a usage map showing the product working across cooking, baking, beverages, skincare, haircare, and oil pulling. One product, six reasons to keep buying it.
Only then did we scale spend, and deliberately gradually, increasing budget as results justified it rather than front-loading into an unproven position. That sequencing mattered. The brand was never exposed to a spend level the listing could not support.
The listing we rebuilt
The result
Sales doubled within 90 days, and ACoS came down over the same period rather than rising to fund the growth. Because the listing was converting before we scaled, advertising got more efficient as it got bigger.
The result gave the brand enough confidence to commit fully and invest in production capacity to meet the new demand.
We had tried running ads ourselves but lacked the expertise and confidence to scale effectively — and we were wary after hearing too many Amazon horror stories. From the first conversation, Discover MG stood out. They gave us honest expectations, realistic timelines, and even outlined worst-case scenarios so we could make an informed decision.
The numbers
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