From $25K/month
to $100K/month
Flourish
The situation
Flourish started at farmers' markets and scaled into national retail. When the team shifted focus to retail partnerships, e-commerce sales dropped more than 50% year over year.
The decline was discouraging enough that they came close to putting the online store on autopilot for 2024 and writing the channel off entirely.
What we did
The brand had recently completed a packaging redesign that had never been reflected on Amazon. That was the opening.
We rebuilt the Amazon listings from the ground up, reworked pricing and bundle structure, and overhauled the advertising strategy around the new positioning. A two-pack bundle was introduced specifically to lift average order value and create a price point competitors could not match one for one.
The result
Monthly revenue tripled within a short period. The brand went from averaging $25K a month to being on pace for $100K, with the bundle strategy contributing a meaningful share of the profit improvement.
They immediately saw the untapped potential in our brand — especially after our recent packaging redesign — and went all in. They completely rebuilt our Amazon listings, optimized pricing and bundles, and overhauled our ad strategy.
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