Launch on Amazon
properly the first time
Most brands launch on Amazon twice. Once badly, then again six months later after they realise the listing was never going to rank and the account was set up wrong. We do it once.
Brand Launch
Launching on Amazon means getting a dozen things right before a single sale happens. We handle the entire setup, so your first shipment lands on a listing that is already built to sell rather than one you fix later.
Seller Central account setup
Entity verification, tax interview, and marketplace registration for the US, Canada, or UK.
Brand Registry enrolment
Trademark linked and brand protected — which unlocks A+ Content, Vine, and enforcement tools from day one.
Listing images
Main image, infographics, lifestyle, and comparison charts, designed mobile-first and built to Amazon spec.
SEO and backend keywords
Full keyword harvest mapped into title, bullets, and the backend search terms field so you index correctly on launch.
A+ Content
Brand story and comparison modules that carry the objections your bullets do not have room for.
First FBA shipment
Shipment plan, FNSKU labelling, carton and prep requirements, and follow-through until units are received and live.
Who this is for
- Brands that have never sold on Amazon and want the setup done right
- Established D2C or retail brands opening Amazon as a new channel
- Brands relaunching after a failed first attempt or a suspended account
- Brands expanding an existing catalogue into the US, Canada, or the UK
Common questions
How long does an Amazon brand launch take?
Four to six weeks from kickoff to live listing, assuming your trademark is registered and inventory is ready. Brand Registry enrolment is usually the long pole — it depends on how quickly the trademark office responds.
Do I need a registered trademark to sell on Amazon?
Not to sell, but you do to enrol in Brand Registry — and without Brand Registry you cannot use A+ Content, you cannot run Sponsored Brands, and you have almost no recourse against hijackers. We recommend having the trademark in progress before launch.
Can you launch in the US, Canada, and the UK at once?
Yes, though we usually recommend proving the listing in one marketplace first. Each has its own tax registration, compliance requirements, and keyword behaviour — launching all three at once triples the setup cost before you know whether the listing converts.
Other services
Not sure where
to start?
Twenty minutes on your listings and ad account. We'll show you where the spend is leaking and what it's worth to fix.