$30K to $125K
a month, year one
SocksMad
The situation
SocksMad makes functional socks in the UK for men, women and children. The best sellers are work socks and diabetic socks, products bought for a specific job, by people who care about cushioning, seams and fit rather than fashion.
Four problems were compounding on Amazon. Conversion was poor because the images were dated and did not communicate what the sock actually did. Organic traffic was weak because the backend keywords were generic and years old. The ad account had no real foundation, so visibility was low and costs were high. And inventory was unmanaged, racking up storage fees on slow movers while the fast ones ran thin.
What we did
Listings first. New images built around the things that actually matter in this category: the reinforced heel, the cushioned foot, the self-adjusting cuff, the smooth seam, moisture wicking and thermal insulation. Backend keywords rewritten against real search data. Variation families restructured so a shopper could move between sizes and colours instead of bouncing.
Then ads. Campaigns reorganised around margin, category, best sellers and seasonality rather than one flat structure. Evergreen Sponsored Products for steady volume, Sponsored Brands for visibility, and TACoS held down by refining bids, negating waste, and targeting competitors' ASINs with the lower-margin SKUs where it made sense.
Inventory, which is where most agencies stop. We convinced the owner to put high-volume SKUs on Prime while keeping slower movers in his own warehouse through peak season, which cut storage fees substantially. SKU inconsistencies were fixed and profitable variations introduced: multipacks and virtual bundles.
And reviews. Review tooling to gather feedback systematically, which fed rankings, which fed everything else.
The listing we rebuilt
The result
Monthly sales went from $30K to $125K in the first year. By year three the brand was on track for $3.5 million annually.
TACoS came down 10% and stabilised under 12.5% even as campaigns expanded, efficiency improving while spend grew, which is the only version of scale that is worth having. Multiple products earned the Amazon's Choice badge, which drives organic sales and click-through on its own and is the clearest signal Amazon gives that a listing is doing its job.
I was very hesitant to give up control of my brand at first. Gurdeep made great points about improving my business, but I had never trusted anyone with my account before. After months of back-and-forth, I decided to take the leap, although I had a long (and unreasonable) list of demands for communication during the first three months. Once I saw the results — sales rolling in and my fears diminishing — I knew I made the right decision. They remain diligent, and I trust their ability and accountability to guide me through both the highs and the challenges of my business.
The numbers
Want numbers
like these?
Twenty minutes on your listings and ad account. We'll show you where the spend is leaking and what it's worth to fix.