+$70K a month,
60 days in
ez-clean
The situation
We met ez-clean at the Connect Pet Show in Niagara. They had been making bio-enzymatic pet odour and stain removers as a family business for over a decade, and over the course of one conversation on the show floor it became clear how much was being left on the table.
ez-clean is a family business that has been making bio-enzymatic pet odour and stain removers for over a decade. The product works: it breaks organic waste down at the source rather than masking it, and the brand had a decade of customers who knew that.
Amazon was the problem. They came to us frustrated, locked into an agency that had left them with outdated listings and a cluttered, underperforming ad account. The campaign structure was disorganised. The product photos were plain bottle shots with no graphics, pulling a low click-through rate and converting worse. Nobody could say which part was broken.
What we did
We started with a full account audit and found the leaks, then worked the two levers in order.
Images first. They had basic product photos and nothing else. We took the assets they already owned and built an image stack that tells the product's story: callouts and bold graphics carrying the selling points, the surfaces it works on, and the bio-enzymatic mechanism that makes it different from an ordinary cleaner. Each scent got its own character while staying unmistakably ez-clean.
Then search and ads. We rebuilt the backend of every ASIN against researched keywords and promoted the best-converting ad terms to push organic rank. The ad account was restructured onto a scalable foundation, organised to reflect real consumer demand, mixing auto and manual campaigns across match types, so we could make micro-level bid adjustments without losing control of profitability.
The listing we rebuilt
The result
Because the listing was doing the convincing before spend scaled, the advertising got more efficient as it got bigger rather than more expensive.
The brand recorded its highest sales month to date, adding $70K in monthly revenue within 60 days, at an 11% TACoS and a return on ad spend above 10×.
The numbers
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