The Amazon agency
down the road
We are based in Toronto and we work on one channel. Five of our seven published case studies are Canadian brands. That is no coincidence, and neither is the fact that we understand the things that make selling here different.
Five of seven.
Every one of these is a Canadian brand with a full write-up and the account numbers behind it.
Selling on Amazon.ca
is not selling on Amazon.com
Most of what you read about Amazon is written for the US market. Some of it transfers. A fair amount does not.
Cheaper clicks,
lower ceiling
Amazon.ca has a fraction of the demand of .com and correspondingly less competition. Clicks are usually cheaper and page one is genuinely reachable. The trade is a lower ceiling, which changes what a sensible growth plan looks like, and makes .ca a much cheaper place to learn what converts before you spend US money finding out.
Your label already
speaks French
Every Canadian CPG brand we manage ships bilingual packaging. Flourish reads Mélange à crêpes. Maritime Madness reads Sauce Piquante. ez-clean reads Détachant Désodorisant. Whether that carries through to the listing is a decision, and it is one most US-based agencies have never had to make.
Most Canadian brands
eventually want the US
It is the most common reason Canadian brands come to us, and it is where the questions stop being about advertising.
Where inventory sits
Fulfilling US orders from Canadian stock, holding stock in US fulfilment centres, or splitting between the two. Each has a different cost and a different delivery promise on the listing.
Which listing you are actually competing on
A product that ranks comfortably on .ca can land mid-page-two on .com against far better-funded competitors. The listing usually needs work before the ad budget follows it across.
Two ad accounts, one budget
Marketplaces run separately. Without a view across both, it is easy to keep funding the weaker one out of habit.
Seasonality that does not match
Canadian and US peaks diverge more than people expect. Forecasting both from one set of assumptions is how brands stock out in one country and sit on inventory in the other.
Common questions
from Canadian brands
Should a Canadian brand sell on Amazon.ca or Amazon.com first?
It depends on where your inventory sits and what your margins tolerate. Amazon.ca is a smaller marketplace with correspondingly less competition, which usually means cheaper clicks and an easier path to page one, but a lower ceiling. Amazon.com has roughly ten times the demand and considerably more competition. Most Canadian brands we work with prove the listing on .ca first, then expand, because it is a cheaper place to learn what converts.
Do I need French on my Amazon.ca listings?
Your packaging almost certainly already carries it: every Canadian CPG brand we manage ships bilingual labels. The listing itself is a separate question, and Amazon.ca shoppers can browse in either language. Getting the French side right is a detail most US-based agencies have never had to think about.
Do you work with brands outside Toronto?
Yes. We are based in Toronto and most of our clients are Canadian, but we manage accounts across Amazon US, Canada and the UK. The work is the same wherever you are; being in the same time zone as most of our clients just makes the weekly call easier to schedule.
What size Canadian brand do you work with?
Roughly $20K a month in Amazon revenue, or a funded brand launching with real inventory behind it. Below that, management fees take too much of the upside to be fair to either side.
Can you help me sell into the US from Canada?
Yes, and it is one of the more common reasons Canadian brands come to us. Cross-border adds questions a domestic-only seller never faces: where inventory sits, how you handle import, whether remote fulfilment or a separate US shipment plan makes more sense for your volume. Those are inventory and operations decisions as much as advertising ones, which is why we handle both.
Our services
Based in Toronto.
Working on one channel.
Twenty minutes on your listings and ad account. We'll show you where the spend is leaking and what it's worth to fix.