2× sales in 90 days,
at a lower ACoS
Heladiv
The situation
Heladiv is a globally recognised Ceylon tea brand with a thriving restaurant business behind it. The physical side was working. The e-commerce side had been flat at roughly $10K a month for a full year despite consistent effort.
They had tried running ads themselves but did not have the in-house expertise to scale them, and they were wary of agencies — they had heard enough Amazon horror stories to be cautious about handing over the account.
What we did
We started with honest expectations rather than a projection. Realistic timelines, and an explicit worst-case scenario, so the decision could be made with full information.
From there the plan was deliberately gradual: increase spend only as results justified it, rather than front-loading budget into an unproven position. That sequencing mattered — it meant the brand was never exposed to a spend level the listing could not support.
The result
Sales doubled within 90 days, and ACoS came down over the same period rather than rising to fund the growth. The result gave the brand enough confidence to commit fully and invest in production capacity to meet the new demand.
We had tried running ads ourselves but lacked the expertise and confidence to scale effectively — and we were wary after hearing too many Amazon horror stories. From the first conversation, Discover MG stood out. They gave us honest expectations, realistic timelines, and even outlined worst-case scenarios so we could make an informed decision.
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